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Navigating GDPR Compliance: Why Data Protection Matters for Loyalty ProgramsIn an era where data protection is paramount, businesses leveraging loyalty programs face new challenges in adhering to privacy standards. This article examines the key aspects of General Data Protection Regulation (GDPR) compliance, highlighting how these requirements have reshaped reward programs and emphasizing their role in building trust with customers.30 Oct, at 1:57 PM

Strategic alliances in loyalty programs: Five innovative paths to boost customer valueAs brands contemplate merging their loyalty programs, they must weigh the potential benefits against the risks of diluting customer loyalty. This article explores whether such integrations lead to greater customer value and outlines the various types of strategic partnerships available. By emphasizing the most effective cooperation models, it offers insights into how brands can successfully collaborate to enhance engagement and drive long-term success.25 Sep, at 2:27 PM

Brands on Social Media: The Key to SuccessThe article is devoted to practical steps that experts recommend brands take on social networks to increase the loyalty of their customers and find new ones.27 May, at 1:33 PM

Navigating GDPR Compliance: Why Data Protection Matters for Loyalty ProgramsIn an era where data protection is paramount, businesses leveraging loyalty programs face new challenges in adhering to privacy standards. This article examines the key aspects of General Data Protection Regulation (GDPR) compliance, highlighting how these requirements have reshaped reward programs and emphasizing their role in building trust with customers.30 Oct, at 1:57 PM

Strategic alliances in loyalty programs: Five innovative paths to boost customer valueAs brands contemplate merging their loyalty programs, they must weigh the potential benefits against the risks of diluting customer loyalty. This article explores whether such integrations lead to greater customer value and outlines the various types of strategic partnerships available. By emphasizing the most effective cooperation models, it offers insights into how brands can successfully collaborate to enhance engagement and drive long-term success.25 Sep, at 2:27 PM

Brands on Social Media: The Key to SuccessThe article is devoted to practical steps that experts recommend brands take on social networks to increase the loyalty of their customers and find new ones.27 May, at 1:33 PM